Is This Europe’s Most Exciting Investment Market?

Summer landscape with the historic town of Perast, Montenegro

Montenegro might be the most exciting investment market in Europe right now. It’s little-known to the average North American… mysterious even… yet this little Balkan country holds big lifestyle and investment potential.

Here are nine reasons why it deserves a place on your radar…

  • “The best of Europe in miniature.”

Montenegro is a small country—about the size of Connecticut at 5,300 square miles. Yet, pound for pound, it offers as much as any of Europe’s most beloved destinations.

The Telegraph says, “With beautiful beaches, magnificent mountains, epic lakes and cool cities, this country is a microcosm of the continent’s best bits.”

It’s geographically blessed. You can ski here in the morning and sun-bathe by the sea in the afternoon. Access to the Adriatic Sea is abundant, so you can boat, practice watersports, or just enjoy the view of the sparkling waters.

Inland, there’s hiking, the deepest gorges in Europe, sprawling national parks, and skiable mountain slopes.

You can also take your pick from a diversity of lifestyle options. In Kotor Bay alone, you’ll find a mix of historical ambiance in its pale-stone medieval villages… sleepy towns and bustling ones… and ultra-modern private residential communities, complete with marinas and sleek white vessels of various makes and models.

  • Scenery that speaks for itself.

Picture towering gray mountains that plunge down into waters so clear, they could be mistaken for fjords… white yachts bobbing peacefully in protected harbors… and medieval villages with terracotta roofs decorating the shoreline.

Montenegro’s long stretch of coastline combined with its mountains create jaw-dropping vistas. The scene is straight out of the pages of a fairy tale…

I took this picture on my last trip to Montenegro…That natural scenery is not just nice to look at. It ensures a level of intrinsic value in the property market.

  • Inexpensive property.

Montenegro is often compared to Northern California for its natural beauty… yet its property is a fraction of the cost.

In Kotor Bay, the most beautiful, best-appointed stretch of coastline in Montenegro, property costs $3,393 per square meter ($315 per square foot). In Mendocino, the median listing price per square foot is $654. In Bodega, it’s $779.

Kotor Bay isn’t just a bargain compared to California; it’s a global steal. Compare it to its next-door neighbor, Dubrovnik, Croatia. Kotor Bay and Dubrovnik are only 40 miles apart—closer than the average commute. Yet in Dubrovnik, the average price per square meter is 4,500 euros ($4,900).

Beyond Kotor Bay, in other areas of Montenegro, you can find real estate for $100,000—maybe even less. This country has opportunities for seasoned investors as well as first-timers.

  • Potential for high-value rental yields.

Montenegro’s booming tourism industry means high occupancy rates for short-term rental properties during peak season.

Last year, Montenegro received 2.51 million passengers at its international airports. That’s 1.92 million more than it received in 2022.

  • It’s on the cusp of joining the EU… maybe by 2028.

Montenegro has been in line to enter the European Union for a number of years.

It recently elected two young and ambitious new leaders, who are making strides to accelerate its accession. Prime Minister Milojko Spajic (only 36 years old) launched the “28 by 2028” campaign to have Montenegro become the 28th member of the EU by 2028.

For property investors, Montenegro’s EU accession could boost local property values—the cherry on top of high-value rental yields.

Compare it to Dubrovnik again. When Croatia entered the eurozone on Jan. 1, 2023, its property spiked in value, increasing by 13% from 2022 to 2023.  

EU membership will attract more international attention to Montenegro, and property prices in Kotor Bay should rise to at least match Dubrovnik’s… if not go beyond them.

  • Easy residency policies… for now.

Golden Visa programs across Europe are disappearing, but Montenegro’s equivalent program is still available. Right now, if you buy property in Montenegro—of any value—you can qualify for temporary residency.

This is in contrast to Europe’s remaining residency-by-investment opportunities, which set minimum thresholds for investment. Greece’s Golden Visa program, for instance, requires you to spend at least 250,000 euros.

Montenegro has other residency options if buying property isn’t in your plans… but regardless of which option you pursue, you should know that:

  1. Montenegro residency could become EU residency in just a few years (perhaps by 2028). This would give you enhanced access to the 27 countries that currently make up the EU.
  2. Its current selection of residency options could change… As it seeks to become more compliant in the eyes of the EU, Montenegro could eliminate its invest-for-residency opportunity, as countries around Europe have done.
  • It values foreign investment.

Montenegro offers a welcoming environment to foreign companies, including a low corporate tax rate (9% to 15%), great economic freedom, and monetary stability. Montenegro has used the euro as its currency since 2002.

Foreign companies can own 100% of a domestic company and can repatriate their profits and dividends without restrictions.

  • It invests in tourism and construction.

Construction is a key economic growth sector. It has developed rapidly to meet increasing demand, spurred on by a growing tourism industry. 

The government is actively working to grow and promote tourism beyond the coasts. Their “Montenegro 365” program aims to put the north of the country—including its ski resorts and the parks around the Tara Canyon (Europe’s deepest canyon)—on the map… 

  • It’s safe.

With only 620,000 people, you get the sense that everyone knows each other in Montenegro. It’s a safe country where you don’t need to worry about crime.

It’s also a member of the UN, NATO, the World Trade Organization, the Organization for Security and Co-operation in Europe, and other political and economic alliances.

Where To Stake A Claim In Montenegro

Kotor Bay has the most investment potential in Montenegro. Found in the southwest, the bay is a deep inlet full of corners and twists, which extend the length of the coastline to 57 miles (107 kms).

Sprinkled around the bay, you find points of interest and appealing places to spend time…

The most famous is the Old Town—an ancient medieval village that’s backed by a mountain and surrounded by crumbling stone walls. Rich in historical ambiance, the Old Town rightfully enjoys UNESCO World Heritage Status.

Not far is Porto Montenegro, a luxury development designed to draw the 1% and the biggest marina in Southern Europe. It offers high-end housing, luxury shopping and dining, and a marina full of James Bond-style yachts.

In between the historical and the high-end, there are residential towns like Kotor and Tivat, with everyday shopping, dining, and accommodation options. Tivat also has an international airport with direct flights to Europe during high season. 

The Smartest Investment In This Market

I personally scouted Kotor Bay two years ago and met with real estate agents, developers, and representatives of the luxury marina complexes. They all told me the same thing…

The best type of property to invest in is an apartment within a well-appointed development. It should offer amenities—a pool, restaurant, gym, and reception. The more amenities, the higher the potential returns.

I toured such a development on my last visit. Perched behind Tivat, just minutes from high-end Porto Montenegro and UNESCO-protected Old Town Kotor, I could tell it was going to be special. It featured stunning views of the Adriatic from its elevated vantage point.

Since my visit, that project has been completed. My contacts just sent me pictures, and the results are stunning…

They just toasted the grand opening of the on-site restaurant, and the development is already being enjoyed by people from all over the world.

A handful of ready-to-rent units at this development remain available. For anyone looking to get their foot in the door of Montenegro’s property market and start raking in rental income immediately, this is a great opportunity.

Sophia Titley

Sophia Titley

Editor, Overseas Property Alert