“The Hidden Cost Of The Housing Crisis”… “London’s Housing Crisis Is Holding Its Economy Back”… “Constant Stress: Families Tell BBC Of Life In Limbo Due To Housing Crisis”…
These are just a few of the day’s headlines from where I live in Jolly Old England. If you open a newspaper or news website on any given day in the U.K., there’s a good chance that you’ll see a couple of headlines about the current housing crisis.
In case you’re unfamiliar with it, the U.K. is facing a severe shortage of housing. An estimated 4.3 million homes are needed to meet demand, so the government has launched a plan to build 1.5 million homes in the next five years.
It wants to deliver “the biggest increase in social and affordable housebuilding in a generation.” Part of this involves building brand-new towns, each with at least 10,000 homes, in 100 locations across England.
It’s an ambitious plan… and, according to the U.K.’s construction sector, an unachievable one.
The construction industry is facing its own shortage—of workers in its case. Because of Brexit, the pandemic, and low recruitment, there are fewer construction workers in the U.K. today than there were five years ago.
So, the massive demand for housing is running into a limited ability to construct new housing… Add to this the fact that the average home costs 8.3 times the average income in the U.K.
To ordinary people, this might seem like an impossible situation… but savvy investors will recognize the compelling profit opportunity at play here.
Instead of waiting for new developments to come to market, investors can step in and bridge the gap between those who supply housing in the U.K. and those who need it.
They can do this by investing in existing properties and leasing them to housing associations (non-profit organizations that provide housing for people in need) for long-term rental income that’s backed by government funding. The cherry on top is that they’ll be contributing to a solution for the housing shortage while reaping profits.
Read on for a unique opportunity to invest in the U.K. housing crisis—one that few individual investors from the U.S. or Canada even know about.
Record Investment In The U.K. Rental Sector
Big investors have jumped on the soaring demand for U.K. rental property.
Private equity firms and pension funds have spent record amounts in the U.K. rental sector, according to Financial Times. They’re investing in single-family houses specifically (rather than multi-family developments) to attract stable, long-term tenants.
In 2023, a record £1.9 billion was invested in deals to buy or build single-family rental homes. The trend continued in 2024. By September, £1.5 billion had been invested—more than triple the sums deployed in all of 2021 or 2022.
U.K. investment giants like Aviva, L&G, and Lloyds have snapped up record numbers of rental homes. Now, international firms like Blackstone are following suit…
Blackstone invested £1.4 billion in rental homes through a partnership with British firm Vistry.
Canada Pension Plan Investment Board invested £500 million in single-family homes through a joint venture with Kennedy Wilson, a U.K. real estate manager.
European investment firm Greykite launched a £750 million joint venture with real estate group Gatehouse to expand its portfolio to more than 8,500 homes.
The endgame for many of these private equity managers is to build large portfolios and then sell them to pension funds, which enjoy the steady income that rental properties generate.
How Can Small Investors Get Involved?
You don’t need to be an investment giant to profit from the current imbalances in the U.K. housing market… But you do need someone on your side telling you where to look.
We’ve partnered with a developer who has long-standing relationships with local government and housing associations across England. They’re offering a unique opportunity to get involved to ordinary investors like you and me.
Here’s how it works…
They target an area with high demand for rental properties and source suitable single-family homes for sale, refurbishing them to high standards. As the investor, you buy the property (with full title deed ownership and the ability to sell at any time) and enter it into a 25-year commercial agreement with the local housing association.
The housing association manages property maintenance and tenancy, meaning this is a completely turn-key investment. You start earning income from Day 1 of ownership, regardless of any vacancies. Your only running cost is building insurance, but otherwise, you never need to lift a finger…
The developer is offering homes at affordable prices for individual investors. They start around £150,000… But for those who attend The 2025 European Income Plan Spotlight Event, taking place tomorrow, Tuesday, Feb. 25, exclusive discounts will be available.
This is a unique opportunity—again, one that few of your friends, colleagues, and fellow investors even know exists. It has the potential to hand you a fixed 10% annual return, completely hassle-free.
This is a unique opportunity—again, one that few of your friends, colleagues, and fellow investors even know exists. It has the potential to hand you a fixed 10% annual return, completely hassle-free.
To get all the details and access that exclusive discount, make sure to sign up for our free webinar on Feb. 25. Click here to register your attendance now.
To get all the details and access that exclusive discount, make sure to sign up for our free webinar taking place tomorrow, Feb. 25. Click here to register your attendance now. Click here to register your attendance now.
Sophia Titley
Editor, Overseas Property Alert